Drive Business by Covering These Basic Marketing Strategies

Title professional’s must-have marketing tools to generate leads and stay top-of-mind 

Summer brings the homebuying heat! Ready to take on the competition this season but don’t know how to maximize your marketing efforts or track your key performance indicators? Rest assured, AccuTitle is here to assist!  

AccuTitle supports title professionals all over the USA. On the East Coast, some states, business is heating up, but in others, it may slow down because of the extreme heat. In the South, this makes for a prime opportunity to use that summer downtime to market your business for when temperatures cool off, and the business heats back up.  

A strategic marketing strategy will help to maximize revenue potential and new opportunities. Not only does marketing help generate new business, but it allows business owners and companies to actively engage with their customers and clients. Building lasting relationships and creating a positive brand reputation will facilitate connections and referrals. 

 

LET’S START WITH THE BASICS:

We all know that a positive brand reputation makes a business strong. Brand awareness raises credibility and increases a business’s chances of being chosen over another. Wondering how to build that brand? Well, it all starts with your marketing efforts! 

CONTENT: Your goal should be to distribute valuable, original content. Find your voice and discover the world of content generation. Are you personable? Highly professional? Low-key but knowledgeable? The best part about marketing is writing, designing, and creating your businesses journey. Take the time to invest in quality graphic design platforms or hire an expert. This will help enhance your website, social media, and any printed marketing materials. Staying consistent in content generation is key, so find the tone that works and stick with it!  

REVIEWS: Reviews are a person’s go-to when deciding between multiple options. These are gold, as 84% of consumers trust an online review as much as a personal recommendation (Source: BrightLocal – Local Consumer Review Survey 2023).  Also, having reviews posted to Google is one of the most significant drivers of improving search engine rankings. Either ask for reviews yourself or automate the process with tools like AccuTitle’s Automatic Review functionality.  

Once you have great content, you must figure out how to distribute it.   

WEBSITE: A strong first impression is the best impression. Your website homepage is an introduction to all that your business has to offer. A user-friendly website with consistent messaging, tone, and branding will help entice visitors to explore your site.  

In today’s digital age, an engaging and well-built website increases credibility and trust, proving that you run a legitimate business. You can showcase your expertise, customer testimonials, and product offerings. A professional display with quality information, paired with contact details or submission forms will generate leads and convert your website visitors into clients. 

SOCIAL: Do you have an impressive website but still wonder how to reach your target audience? Social media platforms will provide the increased brand visibility that you need. Building a strong social media presence lets people quickly find your company and see what you are all about. You can actively interact with your customers or leads by posting compelling content, following and liking posts, obtaining reviews, and more! Having accounts on Facebook, Twitter, LinkedIn, or Instagram establishes your business as a trusted company and accessible resource while increasing customer satisfaction. These social media platforms allow you to drive customer acquisition. Using a graphic design tool to create paid ads, enticing graphics, or informative posts can draw people to your website and submit that contact form!  

ADVERTISING: Advertising online through social media or Google Ads can help drive traffic to your website. Additionally, finding local advertising opportunities is a great way to round out your marketing strategy.    

Check all these boxes, and you are on your way to creating strong brand awareness.  

Author:

Olivia Fratta

Olivia Fratta

Marketing Coordinator

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