Online reviews are often the first thing potential clients see about your business, so start collecting reviews! Here is how to boost your brand’s online reputation with minimal effort.
Why You Should Be Collecting Reviews Now:
The time to collect reviews is now because your increased file volume will lead to increased reviews, which will ensure you have a great online reputation when market conditions are different.
Use Positive Reviews as a Marketing Tool: positive reviews posted on Google, Facebook, and your website
- 79% of consumers trust an online review as much as a personal recommendation (Source)
- Frequent and recent online reviews will boost your position on search engines. Reviews are the single biggest factor that in Google’s local search rankings (Source)
We recognize that most title agencies get new business from networking. Your online presence helps bolster your ability to win new business via “word of mouth”. In fact, 93% of customers say that online reviews influenced their decision. (Source)
Implement Best Practices: evaluate what your clients are saying about you and apply best practices across your entire organization. For example, if one of your closers is getting positive feedback for the way they deliver post-closing documents to clients, you can implement this process across all your closers.
You might be thinking, “I don’t have time for this during busy season”. Our position is that you SHOULD collect reviews during busy season to keep a steady workflow when times aren’t so busy.
AccuTitle’s TitleFusion, Closers’ Choice, and Landtech platforms allow you to add “Automated Reviews” to your existing workflow. Automated Reviews is powered by the marketing gurus at TitleTap. This “set it and forget it” functionality allows us to do the work for you to collect great feedback while you’re busy so you can reap the benefits for the rest of the year!
- No additional work for your staff: Reviews requests are automatically sent to specified contacts when a file is marked closed.
- Easy to implement: We set it up for you; we just need 30 minutes or less of your time (or your staff’s time) for implementation and training
All products offer different ways for customers to maximize their marketing efforts – to learn more about what AccuTitle can do to maximize your marketing efforts contact sales today at sales@accutitle.com
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