The title agent’s guide to getting more online reviews
You closed another transaction smoothly. The clients left happy, the real estate agent was grateful, and your team pulled it together under a tight deadline. Another win.
And then… nothing. No review. No shoutout. Just silence.
It’s one of the most common frustrations in the title industry. The work is excellent, the relationships are real, but your online reviews don’t reflect that. Meanwhile, a less experienced competitor with a more aggressive follow-up strategy is racking up five-star ratings on Google and showing up higher in local search results.
Here’s the thing: most clients would be happy to leave a review. They just need to be asked, and they need it to be easy. This guide breaks down exactly how to do that, from the simplest tactics to a few more creative approaches worth trying.
The short answer
Title companies get more online reviews by making the ask simple and timely. Send a post-closing email within 24 to 48 hours with a direct Google review link. Follow up by text, add a QR code to closing packages, and train closers to ask in person at the table. Consistency matters more than any single tactic, and a defined process matters more than a one-time campaign.
1. Start with the basics (and actually do them)
Most title companies don’t have a review problem. They have a follow-up problem. The good news is that the simplest tactics are also the most effective.
Choose a process and stick with it.
Send a post-closing email within 24 to 48 hours.
This is the single highest-leverage thing you can do. The client is still riding the high of a successful closing. Their experience with you is fresh. An email sent within that window will almost always outperform one sent a week later.
Keep it short. Thank them sincerely, acknowledge the milestone they just hit, and include one direct link to your Google review page. No logging in, no searching, just one click. The fewer steps between them and the review, the higher your conversion rate.
Follow up by text.
If you’ve been texting your clients throughout the transaction (and most closers are), a text follow-up feels natural rather than out of place. Something like: “Thanks again for trusting us with your closing. If you have a moment, a quick Google review would mean a lot to our team: [link].” Brief, warm, direct.
Put a QR code in the closing package.
Your clients leave with a folder. Make sure something in that folder points back to you. A small card that says “How did we do?” with a QR code linking directly to your review page is low-cost and easy to produce. Some clients won’t act on your email or text, but they’ll scan a QR code when they’re sorting through their closing documents later.
Add a review link to every email signature.
This one requires zero ongoing effort once it’s set up. Every email your team sends, whether it’s a fee quote, a status update, or a follow-up on a missing document, becomes a passive opportunity. Something as simple as “Leave us a Google review” with a hyperlink is enough.
2. Make it personal
The tactics above work because they’re convenient. These work because they’re human.
Ask at the closing table.
This is the most underused strategy in title. You’re already in the room with your clients. The transaction just completed successfully. The energy is good. A simple, genuine ask from the closer converts at a higher rate than any email will. Something like: “If everything went well today, we’d really appreciate a quick Google review. It really helps a team like ours.”
It doesn’t have to be a formal pitch. It just has to be sincere. Train your closers to work it in naturally, after the paperwork is done and the handshakes are happening. Most clients will say yes on the spot.
Engage your referring real estate agents.
Your referral partners talk to their clients constantly. A quick ask from the agent they trust carries more weight than any follow-up message you can send. Consider reaching out to your top referring agents and asking if they’d be willing to mention a review when they check in with buyers post-closing, and also request a review from them directly. Frame it as a mutual benefit: a strong review profile for your company reflects well on their referral, too.
Re-engage past clients.
You don’t have to limit your review outreach to fresh closings. A well-crafted email to past clients can be a natural way to reconnect and ask for a review. Keep the tone warm, not transactional. Acknowledge that you’ve been thinking about the clients you’ve had the privilege to serve, and let them know that a review would mean a lot. Some of your best reviews will come from people who’ve had time to reflect on what a smooth experience actually felt like.
Related: What great customer service actually looks like in the title industry
3. Try something a little different
If you’ve got the basics locked in and want to go further, these approaches are worth the extra effort.
Send a short personal video.
A 30-to-60-second video message from the closer, thanking the client by name and mentioning a specific detail from their transaction, is memorable in a way that a template email simply isn’t. It doesn’t need to be produced or polished. A phone video recorded right after the closing is authentic precisely because it feels unscripted. End with a genuine ask and include the review link in the message body.
Tools like BombBomb or even a simple Loom recording make this easy to send via email or text.
Turn key moments into review moments.
These work because they catch clients at the moment they’re happiest: key in hand, photo just taken, or settling into their new place.
The closing key with a QR code.
Most closing gifts get set aside. New house keys don’t. Attach a small, well-made key tag to the client’s new keys with a QR code on the back that links straight to your Google review page. A short line like “Help us keep this feeling going. Leave us a review.” is enough. Clients hold onto those keys, take photos with them, and show them off to family, so the ask lands at the exact moment they’re happiest.
The closing-day photo sign.
Set up a simple photo spot in your closing room for the classic “We closed!” picture. Print your Google review QR code on the back, the side the client sees while holding the sign, with a short note like “Enjoying this moment? Share it with a quick review while we finish up your documents.” There’s usually a few minutes of downtime while paperwork gets copied or scanned, which makes this an easy ask instead of an interruption.
The post-closing care package.
About a week after closing, once the moving boxes have started to settle, send a small package to the client’s new address. A few useful things for moving week, good coffee, local snacks, a list of nearby restaurants, go a long way. Include a short, warm card: “Hope the unpacking is going okay. If your closing was the easy part of the move, we’d love to hear about it here: [review link].” A small gesture after the initial rush tends to get noticed and appreciated.
4. Turn it into a system, not a one-time effort
The title companies that build strong review profiles aren’t doing anything dramatically different. They’re just consistent.
A few questions worth asking as you build your process:
- Do you have a defined review request step in your post-closing workflow?
- Is every team member aligned on when and how to ask?
- Is your Google Business profile fully set up and optimized so clients can find and leave reviews easily?
- Are you tracking which requests are going out and roughly how many result in a review?
- Do you have a process for responding to reviews once they come in?
That last one matters more than most people realize. Responding to reviews, especially critical ones, shows potential clients that you’re attentive and professional. It also signals to Google that your profile is active.
The companies that collect reviews most effectively treat it as part of operations, not a marketing add-on. It lives in the same workflow as sending the closing disclosure and confirming wire instructions. It’s just part of how they close.
If closing volume makes that manual lift feel unsustainable, AccuTitle’s Automatic Reviews feature, available through AccuAir, TitleFusion, Closers’ Choice, and Landtech in partnership with TitleTap, handles it for you. Once it’s set up, review requests go out automatically after closing, and the responses flow back to Google, your website, and social media without your team having to manage it. Set it once and it runs in the background while your closers focus on the next file.
See it in action: Automatic Reviews in AccuAir
See it in action: Automatic Reviews in TitleFusion
Related: Why your title software should be doing more of the follow-up for you
5. A word on platforms
Google is where you should focus the majority of your energy. It has the most direct impact on local search visibility, and it’s the first place most buyers and sellers look when evaluating service providers.
That said, if your company works heavily with attorneys or has a presence in a specific market, Avvo, Yelp, or industry-specific platforms may be worth maintaining as well. Don’t spread yourself thin trying to build a presence everywhere at once. Get Google right first, then expand.
Facebook reviews can also be valuable, particularly for companies with an active local presence on social media. They’re searchable and they display prominently on your business page.
Quick-reference checklist
Before your next closing, make sure you have these in place:
- A post-closing email template ready to send within 24 hours, with a direct review link
- A text follow-up template for closers to use
- A QR code card in every closing package
- A review link in every team member’s email signature
- A verbal ask scripted and practiced for the closing table
- A conversation started with your top two or three referring agents
- A plan to re-engage past clients with a warm touchpoint
Frequently asked questions
Can a title company legally ask clients for reviews?
Yes. Asking clients for reviews is permitted under Google’s guidelines and is standard practice across professional services. The key is to keep the ask neutral: don’t offer incentives for positive reviews or penalize clients who don’t leave one. A direct, sincere ask is both compliant and effective.
Should title companies focus on Google or other review platforms?
Google is the highest priority. It has the most direct impact on local search visibility and is the first place most buyers check. Once your Google profile is solid, Facebook and industry-specific platforms like Yelp or Avvo can supplement it. Don’t spread your effort thin before Google is strong.
How often should we send review requests?
Every closing, consistently. The companies with the strongest review profiles don’t run periodic campaigns: they’ve made the ask part of their standard post-closing workflow. A request sent within 24 to 48 hours of closing consistently outperforms requests sent later.
How should we respond to a negative review?
Promptly and professionally, without referencing transaction details. Acknowledge the concern, offer to connect directly to resolve it, and keep your response brief. A composed, professional response to a critical review often signals trustworthiness more effectively than five additional five-star ratings.
The reviews are there. Your clients want to share their experience. You just have to make it easy for them, and ask.
If you’re looking for ways to streamline the rest of your post-closing workflow so your team has more time for the relationship side of the business, AccuAir was built for exactly that. See what your closing process could look like.
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